About Carmen

Born and raised in Puerto Rico, Carmen Toro began her career in the skin care and beauty industry as a beauty consultant for an international makeup and skin care company.  She moved to the United States in 1998 and enrolled in cosmetology school and became an esthetician and make-up artist.  After working for the best salon in the area for twelve years as an esthetician and freelance makeup artist, Carmen launched her own mineral makeup collection named, Beauty Alibi in March 2012.  After a year of launching her product, Beauty Alibi opened a location offering facials, skin care, makeup, airbrush makeup, and waxing services for women and men, and hair care.  She also offers off-site makeup services. Come and experience the boutique ambiance  feel that characterize Beauty Alibi.


it’s our goal to help women become their own alibi—that wonderful person who empowers them wherever they go.




  • Twitter feed loading