about beauty alibi

Learn More about Beauty Alibi and our approach to providing quality, nurturing makeup products that any woman can wear proudly and confidently.

our approach

Our mission at Beauty Alibi is to become part of everyday women’s lives, making them feel beautiful, special, confident, glamorous, and sexy every day. Beauty Alibi strives to educate woman to understand color, skin, and looks. A new era of makeup, a skin-nourishing mineral makeup line, never-ending beautiful healthy glowing skin, a fabulous hairstyle… Beauty Alibi is your secret. Make us your final decision for a great look!

Carmen Toro - Headshot
Carmen Toro - Headshot

our story

Carmen Toro has been an esthetician and a makeup artist since 1998. She has worked for well-known salons such as Marcel’s Salon and Day Spa, named best Spa of Lehigh Valley by the Lehigh Valley Magazine in 2000, and American Hairlines, where she worked for over 10 years as a Makeup Artist for a major cosmetic line. She also performed makeup for Fashion Institute Technology in NY as a runway makeup artist.

She has positioned herself as a leader in her field, being the first to bring the Nova Eyelash Extensions and Airbrush Makeup and introduced the Brazilian Wax service in Bethlehem and vicinity.

After all her experience working in the field, she decided it was the perfect time for her to start her own business in 2010. She first started as an online store and then open her first boutique on 2013.

Carmen is a person full of energy and goals. With passion for the industry, Carmen is committed to bring happiness to the people around her.

In 2017, she started a mentoring program for middle school girls in the Lehigh Valley that she named Fantastic Five.

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1 - BeautyAlibi Lipsticks