Our Approach

Beauty Alibi Mineral makeup is created and formulated with vitamins, antioxidants from natural mineral pigments. Essential nutrients replenish and protect your skin neutralizing free radicals, soothe and smooth skin for a natural flawless complexion. A long lasting weightless coverage corrects most skin problems while reflective minerals minimize appearance of fine lines without adding shine.

Meet the Founder

Carmen Toro

Founder & CEO

From Puerto Rico to the Lehigh Valley, every woman who has come in contact with Carmen Toro has looked more beautiful. With years of experience as a successful makeup artist and esthetician, Carmen had felt she had what it takes to design her own brand of makeup for her clients.  After strenuous testing and design, Carmen made Beauty Alibi come to life, providing women everywhere with the high quality, all natural products they deserve. 

Beauty Alibi was created to offer a gorgeous collection of mineral makeup that includes mascara, lipsticks, blushes, and all the other essentials woman need for a flawless look.  “Our brand has successfully connected with women all over the world to share secret to beauty.”

Now Beauty Alibi is on the road and behind the scenes of some amazing shows including Emmy Award winning. “Counter Culture”, CNN and international debut with Genesis Ortega, host of “Es Tiempo” on MSNBC.  Find our Beauty Alibi mineral makeup collection exclusively online. 


Next Steps…

Our team is waiting to help you become your own alibi!  Schedule an appointment or search for the perfect mineral makeup product.