Our Approach

Our mission at Beauty Alibi is to become part of everyday woman’s life…..Everyday making them feel Beautiful, Special, Confident…Glamorous and Sexy….Beauty Alibi will educate woman to understand color, skin, and looks ….A new era of makeup…a skin nourishing mineral makeup line…A never ending beautiful  healthy glowing skin… A fabulous hairstyle... Beauty Alibi your secret… your final decision for a great look!

Carmen Toro - Headshot

Carmen Toro

Carmen Toro has been an esthetician and a makeup artist since 1998. She has worked for well-known salons such as Marcel’s Salon and Day Spa, named best Spa of Lehigh Valley by the Lehigh Valley Magazine in 2000, and American Hairlines, where she worked for over 10 years as a Makeup Artist for a major cosmetic line. She also performed makeup for Fashion Institute Technology in NY as a runway makeup artist.

She has positioned herself as a leader in her field, being the first to bring the Nova Eyelash Extensions and Airbrush Makeup and introduced the Brazilian Wax service in Bethlehem and vicinity.

After all her experience working in the field, she decided it was the perfect time for her to start her own business in 2010. She first started as an online store and then open her first boutique on 2013.

Carmen is a person full of energy and goals. With passion for the industry, Carmen is committed to bring happiness to the people around her.

In 2017, she started a mentoring program for middle school girls in the Lehigh Valley that she named Fantastic Five.

Meet the Team

Nothing would be possible without the support of an amazing team!


Allison Oravec





Specializing in texturizing hair cutting and trained in the color craft  of Wella and Redken.   Allison brings a unique balance to meet her clients needs.  As a lead in bridal up do styling and for any special occasion Allison can add the final touch to turn heads.

Her availability includes Wednesday thru Friday from 10a-6p and Saturday from 8a-4p.

Check out her portfolio on Instagram @hair_by_allisono

Next Steps...

We'll be happy to help you find the perfect look!

To schedule an appointment email us , call us at 610-866-3601 or  click the button on the right to schedule your appointment online.

Hope to see you soon!