about beauty alibi

Learn More about Beauty Alibi and our approach to providing quality, nurturing makeup products that any woman can wear proudly and confidently.

our approach

Our mission at Beauty Alibi is to become part of everyday women’s lives, making them feel beautiful, special, confident, glamorous, and sexy every day. Beauty Alibi strives to educate woman to understand color, skin, and looks. A new era of makeup, a skin-nourishing mineral makeup line, never-ending beautiful and healthy glowing skin… Beauty Alibi is your secret. Make us your final decision for a great look!

carmen toro - founder and CEO

From Puerto Rico to the Lehigh Valley, every woman who has come in contact with Carmen Toro has looked more beautiful. With years of experience as a successful makeup artist and esthetician, Carmen had felt she had what it takes to design her own brand of makeup for her clients.  After strenuous testing and design, Carmen made Beauty Alibi come to life, providing women everywhere with the high quality, all natural products they deserve. 

Beauty Alibi was created to offer a gorgeous collection of mineral makeup that includes mascara, lipsticks, blushes, and all the other essentials woman need for a flawless look.  “Our brand has successfully connected with women all over the world to share secret to beauty.”

Now Beauty Alibi is on the road and behind the scenes of some amazing shows including Emmy Award winning. “Counter Culture”, CNN and international debut with Genesis Ortega, host of “Es Tiempo” on MSNBC.  Find our Beauty Alibi mineral makeup collection exclusively online. 

our story

Carmen Toro has been an esthetician and a makeup artist since 1998. She has worked for well-known salons such as Marcel’s Salon and Day Spa, named best Spa of Lehigh Valley by the Lehigh Valley Magazine in 2000, and American Hairlines, where she worked for over 10 years as a Makeup Artist for a major cosmetic line. She also performed makeup for Fashion Institute Technology in NY as a runway makeup artist.

She has positioned herself as a leader in her field, being the first to bring the Nova Eyelash Extensions and Airbrush Makeup and introduced the Brazilian Wax service in Bethlehem and vicinity.

After all her experience working in the field, she decided it was the perfect time for her to start her own business in 2010. She first started as an online store and then open her first boutique on 2013.

In 2017, she started a mentoring program for middle school girls in the Lehigh Valley that she named Fantastic Five.

Carmen is a person full of energy and goals. With passion for the industry, Carmen is committed to bring happiness to the people around her.


stay in touch with us

Stay up to date with everything Beauty Alibi by joining our newsletter. 

1 - BeautyAlibi Lipsticks

Share this:

Subscribe now to get free discount coupon code. Don't miss out!